Features

Thermometer programmatically maps active Google Ads search terms against Google Search Console organic queries. When you already rank strongly for a commercial query with high organic CTR, the platform surfaces whether paid spend is duplicating free traffic.

Recommendations include budget reallocation toward top-of-funnel themes where organic visibility is weak, or adjusting responsive search ad copy toward localized offers instead of baseline keywords you already own organically.

The system compares Google Ads impression velocity and cost-per-click against GA4 key events and session telemetry (including Microsoft Clarity signals). When clicks spike but conversions collapse, Thermometer flags a structural traffic-to-intent disconnect on the landing page.

Growth leads see the exact keyword, spend trend, landing URL, bounce pattern, and conversion rate — so fixes target message-market fit, not guesswork.

A centralized authorization panel connects Google Ads, Search Console, GA4, Tag Manager, Bing Webmaster, and optional CRO hooks through OAuth 2.0. Users approve native consent screens — no manual API key configuration for Google resources.

Each workspace is multi-tenant isolated. Sync pipelines run on a schedule to respect API quotas and cache structured datasets for fast dashboard queries.

Daily background jobs map paid keyword click share against landing-page conversion parameters (form IDs, checkout events, custom GA4 parameters) stored in Thermometer's database layer.

ICPI lets teams visually isolate profitable funnels without manual spreadsheet joins across Ads, GSC, and Analytics.

A prioritized feed highlights funnel leaks, high-cost cannibalization events, and striking-distance SEO opportunities — commercial keywords sitting at organic positions 5–12 that convert well when traffic arrives.

Conversion and Awareness tabs separate bottom-funnel CRO insights from branded reach and impression KPIs.

When you validate a friction pattern, Thermometer passes the exact statistical discrepancies — ad spend, page velocity, bounce rate — to secure LLM integrations and returns headline revisions, CTA replacements, and layout suggestions ready for implementation.

AI output is advisory. Campaign and budget changes always require authenticated manual action by the user.

Thermometer reads GTM container configuration to detect double-firing tags, duplicate measurement IDs, and misconfigured triggers that skew attribution and conversion reporting.

Thermometer requests minimum read-only scopes for Google Ads, Search Console, Analytics, and Tag Manager. No live SERP scraping. No PII ingestion — analytics are processed at aggregate parameter level. Tenant data is encrypted at rest.

See our privacy policy for full Google API Services User Data Policy compliance details.